Small and home based businesses have small marketing budgets. This is an unfortunate reality, but it doesn't have to be a handicap.

There are many free and cheap ways to advertise your business, if you know how to do it. Here are some simple steps to improve your exposure:

Cheap ways to promote your WAHM or home based business

• Improve your keyword density - make sure that search engines know what your website is about, and what it is you offer
• Have a marketing plan - advertising without thought or planning can harm your business and waste your precious marketing resources. Aim your advertising at customers who are most likely to buy from you, and don't spread yourself too thin. Repeated, targeted advertising is more effective than single ads spread all over the internet
• Join a marketplace - as a small business, it's important to leverage traffic from other sources. You can't just build a website and expect other people to find you. Because search engine rankings are heavily affected by how busy a website is (ie how often the site is updated), it's difficult for a small, independent site to maintain popularity. Marketplaces like WAHMania are an important tool in business because our core business is the internet. Unlike other media, there is a benefit to putting your business alongside others, because the combined traffic is greatly increased.
  

For more info on cheap and free advertising and marketing ideas, visit info.wahmania.com.au and subscribe to access our detailed tutorials, and download our database of cheap and free locations to promote your small business. With this guide, you can spend 15 minutes a day promoting yourself, at little or no cost.